
Establishing Roots
YouTube and Custom Cakes

Pursuing Excellence
CIA Alumni & Luxury Resorts

Looking Ahead
Five Year Plan
Your dessert headquarters
CakeSpaz has been a passion project created, managed, and owned by Chef Haley Dove since its inception in 2010. From instructional videos to custom desserts, CakeSpaz has evolved into the exceptional bakery it is known to be today.
Click here to learn more about how she got her start!

What's Next for CakeSpaz
Looking Ahead...

In 5 years time...
Hi all, Chef Haley Dove here. Over the years, CakeSpaz has grown in ways I’ve never imagined possible. Now, as I look to the future, I have so many more new ideas I’m so excited to share with you. Read on for a glimpse into the future of CakeSpaz!
2026
Fully Integrated Marketing Plan
Dedicated time and funds for increased reach and visibility of Custom Cake Offerings and Dessert Catering in addition to highlighting CakeSpaz Holiday Specials both innovative and classic.
New Party Packs
Upgraded CakeSpaz "Party Packs", offering the Greater Sacramento Community choices for almost any event including the following themes: Team Sports, School Colors, Princess Parties, High Tea, and more.
Zine Scene
Introducing the quarterly CakeSpaz Zine! A seasonal collection of photos, articles, reviews, ChefHacks, seasonal produce tips, and so much more for the Sacramento Area!
2027
New Bakery Boxes
New monthly offerings and box subscriptions for the Greater Sacramento Area community, including a regular scone and tea box featuring local seasonal ingredients.
Always baked fresh.
ChefHacks 2.0
Presenting fun new ways to encounter CakeSpaz online, including exclusive "Ultra Fan" experiences, ChefHacks Expanded - answering real questions, and even live streams.
More Ways To Meet
Regular event attendance at local Sacramento and Elk Grove markets, specialty festivals, and more, expanding to new locations in addition to longtime favorites.
2028
Expanding Beyond
Shipping options to begin for monthly box subscriptions, expanding CakeSpaz's reach to all of California and Beyond. Give just about anyone the gift of something sweet!
Soft Pop
Exclusive local events and pop ups for long time subscribers and Ultra Fans and their guests only to experience new ideas and a sneak peak into CakeSpaz's new upcoming ventures.
Pop, Lock, Drop It
"CakeSpaz Presents" pop ups, featuring trials of new exclusive venture ideas and expansions, while locking in new menus and recipes, and dropping the theme of a new upcoming venture.
2029
Looking Ahead
Developing the menu, marketing plan, full business plan, trainings, recipes, etc. for CakeSpaz's newest expansion and exciting business venture.
Say My Name
Official release of CakeSpaz's spin off IP, newest business venture, and expansion. Exclusive sneak peeks to Ultra Fans and long time CakeSpaz Subscribers.
Get Real
Beginning the search for real estate and a brick and mortar location for a new CakeSpaz expansion.
2030
Signing On
Gather a team of professionals to work with CakeSpaz on this new expansion and business venture. Prepare training manuals and recipes to be used.
Signing off
Signing off on a location, creating a full analysis of demographics and marketing plans, and securing additional funding and supplies for new brick and mortar location.
Opening Day
The new, soon to be named venture and spin off will receive its day in the sun, kicking off with an official grand opening event.
What's needed?
Funding Goal #1
CakeSpaz's first financial goal is for $12,000. This allows for additional necessary assets and consumable goods, allowing CakeSpaz to get more involved with local markets and community events, strengthening visibility and sales, in addition to the establishment of a new marketing plan.

